Use material, structure, finish and packaging to position interior finishing products for different markets and price levels.
Product positioning is shaped by more than appearance. Material, construction, finish, profile, packaging and accessories all influence how a collection fits its market.
Match material to the range
PVC, SPC, WPC, PS, PET, MDF and aluminum each support different applications, price levels and finishing systems.
Build a consistent offer
Coordinated colors, surface finishes, labels, cartons and related trims make a multi-category range easier for distributors and private label brands to present.